Archive for Visual Design

Everyone Should Know About Professional Writers

Professional Writing Program representatives (Randy Gonzales and Shelly Leroy) joined other English Department representatives at UL’s Liberal Arts Day. High schools students and their parents came to learn about the different departments in the College of Liberal Arts. To accompany our ten minute presentation, we created a handout, 9 Things Everyone Should Know About Professional Writer.

Application: Google Docs

Fonts: Arvo (serif) and Lato (sans serif).

Colors: standard UL colors– black (#0A0203) and red (#CE181E), shades of maroon available as part of standard Google Docs’ color palette.

Layout: 9 Things is laid out with a 4 x 5 table with hidden borders. The body of the document is 3 x 3 colored blocks containing the 9 Things Everyone Should Know About Professional Writers.

Google Drawings: The side-title and numbers are Google Drawings. Google Docs allows you to create and add a drawing directly from your document. The side-title is simply text flipped vertically. The numbers were created by drawing a circle, giving it a dashed border, and adding a number to it.

Collaborators: Randy Gonzales (Designer, Writer), Shelly Leroy (Writer), and Sheri Lazare (Proofreader).


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PW Word Cloud

I created the PW word cloud to print posters on standard letter paper to put up around campus. The goal was to draw attention to professional writing offerings at UL. My choice of words for the cloud shows my interest in defining the breadth of our professional writing program.  I chose to redefine professional writing as “21st Century Composition” to emphasize the importance of visual design, multimedia, social media, and virtual teaming in professional contexts. I hope students are intrigued enough by the word cloud to take a look at the website.

Software: iDraw (Mac)

Fonts: Lao MN (serif), Kati SC (serif), and Kailasa (sans serif).

Colors: black, various shades of gray, and vermillion to match the UL logo.

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