I created the PW word cloud to print posters on standard letter paper to put up around campus. The goal was to draw attention to professional writing offerings at UL. My choice of words for the cloud shows my interest in defining the breadth of our professional writing program. I chose to redefine professional writing as “21st Century Composition” to emphasize the importance of visual design, multimedia, social media, and virtual teaming in professional contexts. I hope students are intrigued enough by the word cloud to take a look at the website.
Fonts: Lao MN (serif), Kati SC (serif), and Kailasa (sans serif).
Colors: black, various shades of gray, and vermillion to match the UL logo.